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The Onion, Modern Salon, IDG, MVP Media and OneName Global Take Home mediaShepherd’s Inaugural Social Media Awards

mediaShepherd LLC announces the winners of the first-ever mediaShepherd Social Media Awards (mSSm Awards). Read More

Amanda Wolfe

Facing Facebook: How Fitness Magazine Reached 2 Million Fans

A strategy-filled interview with Fitness Digital Director Amanda Wolfe. Read More

Diana Mackie

5 Tips for Effective Community Management

In a world of User-Generated Content (UGC), mean comments and spam can ruin a site's appeal for its audience. Here are 5 things you can do to manage this. Read More

Seen and Herd

Shareability tops Conde Nast’s video wish list

This article, written for an audience of documentary filmmakers, gives a nice window into Read More

Time Inc., Condé Nast, Hearst and other publishers get their Newsstand apps ready for iOS 8

The release of iOS 7 last year taught many magazine publishers an important lesson: Read More

‘California Sunday,’ A Magazine Startup Out Of Silicon Valley, Embraces Slow, Handcrafted Media

California Sunday is more than some vanity project aimed at a wealthy audience. Its Read More

Condé Nast names Kim Kelleher vice president and publisher of Wired Say Media seems to be a popular farm team for big traditional publishers—Hearst Magazines Digital Read More

Google Voted as the Most Liked and the Most Hated Media Brand

Love it or hate it, if you work with media brands, you've got to Read More

How Kraft Uses Content to Drive Broader Marketing Effort

The debates around native advertising can be boiled down to two questions: Is it Read More

Hearst Introduces “Freemium” Magazine: TrendingNY

Hearst Magazines is entering the “freemium” market with TrendingNY, a New York-centric, millennial-targeted look Read More

Today Media Launches New Delaware Business Magazine

-- has tapped Sam Waltz, a veteran Wilmington business strategist-publicist-lobbyist-dealmaker (Delaware is small, consultants Read More

Gift of GQ Magazine Prompts Outcry From Lands’ End Customers

The free magazine was meant as a gift from Lands' End - the retailer Read More

Digital magazine publishers experiment with reduced subscription pricing, or going free, to attract new readers

The Modern Producer goes free, while The Hockey News drops its 1-month and annual Read More

Columns

Learning to Live Without Source Interlink: ‘This is Not Another Anderson News’ Editor’s note:  Since this report was filed, additional chains have been reported to be in the midst of transition: Giant Eagle, Target, Safeway and Giant; also the first round of Walmarts have reportedly begun transitioning. This will continue to change as more efforts are made to adapt to the situation. The publishing industry is not a... Read more » Read More

5 Ways to Move Beyond SEO to Develop Online Brand Recognition When I was first getting involved in search engine optimization (SEO) a number of years ago, the accepted wisdom of the SEO community was this: Branding is not a problem, or an issue, or a goal in the brave new world of online audience development. Why spend millions of dollars to develop a Nike-style “swoosh”... Read more » Read More

A Simple-But-Effective Formula for a Successful Content Business “I’ve been thinking lately about the intersection of social and community, content and audience, platform and commerce,” said Noelle Skodzinski, founder of mediaShepherd. Read More

Blog

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Achtung, Baby: Apple’s U2 ‘Gift’ is a Cautionary Tale You'd think there'd be nothing more important to the few media behemoths who dominate our digital lives than maintaining the illusion that we are in complete control of "our" content. Read More

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Beyond Data and Marketing Automation: The Secret Sauce – by Paul Miller, CEO, UBM Tech Over the past few months I have been meeting with a variety of marketing-automation vendors who are keen to “partner” with our company to provide technology solutions to help clients target the audiences of our media brands. In almost every case, the technology solutions promise to save manual labor and promise to add more precision... Read more » Read More

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The Loss of Source Interlink’s Distribution and 12 Titles, and Trying to Find a Lesson in All This Source Interlink had a doozy of a week last week, and that is not said lightly. In fact, it’s said with a very heavy heart. The scale of its news about its “absorption” of 12 of its super-niche print titles into what could be called “parent” brands (e.g., Custom Classic Trucks being absorbed by Classic... Read more » Read More

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