Diana Mackie

5 Tips for Effective Community Management

In a world of User-Generated Content (UGC), mean comments and spam can ruin a site's appeal for its audience. Here are 5 things you can do to manage this. Read More

Susan Hackney

Christian Science Monitor Launches Multiphase Strategy for Growth

A look behind the Christian Science Monitor's website redesign and its action plan for growth and building a "dynamic, new relationship with its audience." Read More

Richard Stanton, Penton's new Chief Data Officer

10 Questions With … Richard Stanton, Penton's New Chief Data Officer

Part of Penton's drive toward digital and data was hiring a new Chief Data Officer, Richard Stanton. Here, Stanton talks with mediaShepherd about his new role and more. Read More

Seen and Herd

Digital Media Rise Pushes Print Suppliers To The Brink And Beyond

A collision of those worlds can be catastrophic for companies, and for evidence of Read More

Bonnier to migrate their U.S. magazine apps to the Adobe Digital Publishing Suite

Swedish publisher's U.S. titles include Popular Science, Saveur and Outdoor Life, and have been Read More

Bauer Media and Atosho unveil ecommerce partnership Bauer Media has teamed up with e-commerce company Atosho to form a new commercial partnership. Read More

Koos Bekker predicts print media will be dead within 20 years

Former Naspers CEO Koos Bekker predicts that print media will be extinct within the Read More

How top publishers tend to their homepages

It's one of the big challenges facing online news sites: People are coming through Read More

How Forbes got to $475 million

Integrated Whale Media Investments of Hong Kong is now the majority owner of Forbes Read More

Gannett’s Martore: World Cup Bad For Advertising The print business continues to be a challenge for Gannett Corp., and one company executive Read More

Fitness Hits Facebook Milestone, Reveals Most Popular Posts Fitness, published by Meredith, has hit two million Facebook fans only seven months after reaching Read More

Time Inc. Creates Cross-Portfolio Native Advertising Group Bigger just might be better when it comes to offering native ad packages. At Time Read More

Why digital publishers want to be in the magazine business

There's a lot of positive talk about magazines these days - but, interestingly, it's Read More


Learning to Live Without Source Interlink: ‘This is Not Another Anderson News’ Editor’s note:  Since this report was filed, additional chains have been reported to be in the midst of transition: Giant Eagle, Target, Safeway and Giant; also the first round of Walmarts have reportedly begun transitioning. This will continue to change as more efforts are made to adapt to the situation. The publishing industry is not a... Read more » Read More

5 Ways to Move Beyond SEO to Develop Online Brand Recognition When I was first getting involved in search engine optimization (SEO) a number of years ago, the accepted wisdom of the SEO community was this: Branding is not a problem, or an issue, or a goal in the brave new world of online audience development. Why spend millions of dollars to develop a Nike-style “swoosh”... Read more » Read More

A Simple-But-Effective Formula for a Successful Content Business “I’ve been thinking lately about the intersection of social and community, content and audience, platform and commerce,” said Noelle Skodzinski, founder of mediaShepherd. Read More



Beyond Data and Marketing Automation: The Secret Sauce – by Paul Miller, CEO, UBM Tech Over the past few months I have been meeting with a variety of marketing-automation vendors who are keen to “partner” with our company to provide technology solutions to help clients target the audiences of our media brands. In almost every case, the technology solutions promise to save manual labor and promise to add more precision... Read more » Read More


The Loss of Source Interlink’s Distribution and 12 Titles, and Trying to Find a Lesson in All This Source Interlink had a doozy of a week last week, and that is not said lightly. In fact, it’s said with a very heavy heart. The scale of its news about its “absorption” of 12 of its super-niche print titles into what could be called “parent” brands (e.g., Custom Classic Trucks being absorbed by Classic... Read more » Read More


Why Does the Publishing Industry Seem Set on Destroying Itself? The Time Inc. cover ads lead to sweeping, negative generalizations about our own industry. Why?  A couple issues have stirred the publishing-industry pot in the past week: The one I want to address here is regarding the Verizon Wireless cover ad on Time magazine (and on Sports Illustrated’s new issue), and the controversy over selling ads... Read more » Read More

Q. Which DAM system is being used by most media companies?

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